We worked with Cobs Bread to write CFIA and FDA approved health claims for their new Chia Bread. Here are a few of the health claims we researched and wrote:

• "Two slices of our Chia Whole Wheat contain 56% of your Daily Value of omega-3 ALA and is also rich in whole grains."
• "Two slices of our new Sunflower Flax Sourdough Loaf provides 11% of your daily needs of iron."

See how Cobs Bread used these health claims by reading about their Chia Bread and their #HealthyLoafStyle campaign on their website.

Karma Bitez is a new business with a vision of rescuing fruit pulp to create delicious upcycled snacks. They connected with me to help them design the recipes for their snacks. After sampling their current recipes, I gave them suggestions on flavour combinations, ingredient adjustments, and strategic branding to create a winning product in flavour, texture, and innovation.  You can connect with them on their website or on their Facebook page.

We were hired by Level Ground Trading to be the Metro Vancouver connector for marketing and outreach opportunities.

On January 29-31, we were at the annual Missions Fest, hosting a booth inside the Vancouver Convention Centre to share about Level Ground's vision to alleviate poverty in farming communities through Direct Fair Trade partnerships. We served coffee and chai for thousands of attendees over the weekend when they passed by our booth. We also gathered contacts as we accessed leads for follow-up.

Located in Metrotown in Burnaby, Fortune House serves elevated Cantonese cuisine and dim sum. For Chinese New Year, we organized a food bloggers event at Fortune House to spread the word about the amazing food it serves. Over 40 food bloggers and social media influencers joined us for dinner and wrote a restaurant review on their blog, shared photos on social media, and left restaurants reviews on Yelp, Zomato, Facebook, and Google. Notable influencers attending the dinner were the Marketing Director for Metropolis and the West Coast Representative of Zomato. Resulting from that evening there were 49 users that created 439 posts on Twitter related to the event. Their posts reached 116,878 people and gained 1,988,813 impressions.

Metro Vancouver’s Love Food Hate Waste campaign was created to help local households reduce food waste. Food Connections was hired to create recipes, design educational tools, prepare food samples, and engage in various outreach and marketing events around the city for this campaign. We are also in Safeway stores throughout Greater Vancouver every Spring to serve samples of creative recipes using ingredients people normally compost, while educating consumers on how to reduce household food waste.